Short version: referring someone who really starts playing now earns you rewards, and earns them something too. Milestone rewards as your count grows, and a share every time one of your referrals supports the game.

Your friend enters your name once on their season profile. That is the whole setup.
From there it counts as a referral when they genuinely arrive: they reach level 40, and they play on their own device rather than yours. A week passes before anything pays out, which gives us time to be sure it is a real referral.
You both get something. The moment a referral qualifies, your friend receives a welcome reward of their own. You are not asking them for a favour; you are both getting something out of it.
Every referral that qualifies moves you up the ladder, and you keep the reward from every tier you pass. Your progress is permanent. It never resets at the end of a season.

| Referrals | What you get |
|---|---|
| 1 | 300 diamonds and 3 gold chests |
| 5 | 900 diamonds, 3 platinum chests |
| 10 | 1,800 diamonds, an artifact chest, 3 platinum chests and the Heralds' Bastion skin |
| 20 | 5,000 diamonds, 1 exquisite artifact chest and the Beacon Keep skin |
| 50 | 12,500 diamonds, 2 exquisite artifact chests and the Founders' Citadel skin |
| Heralds' Bastion | Beacon Keep | Founders' Citadel |
|---|---|---|
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| 10 referrals | 20 referrals | 50 referrals |
*The castles above are concept art. They are still being built into the game, and nobody receives one until it is actually in the client.
Those three castles exist for this and nothing else. They are not in the shop, they are not in an event, and the only way anyone will ever have one is by bringing players in.
Referrals you brought in before today count as well, as long as they meet the same rules as everyone else. Nobody loses progress for having done this when there was nothing in it for them.
If someone you brought in decides to support the game, you share in it.

The first time one of your referrals spends 10 euros or more, you receive 150 diamonds. It does not stop there. The more they support the game over time, the larger the rewards you are paid, rising to several thousand diamonds and artifact chests at the top.
Each step pays out once, and you keep every step you pass.
Where your referral already stood on the day the programme opens is their starting point, so this is about what they do from here on. A friend who already spent a lot last season does not pay out again for what they did back then.
None of that affects you if you are simply telling your friends to play.